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Area Sales Manager – Douala

BIC

Douala, Littoral, Cameroon

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Apply ASAP

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Unspecified

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Advertising - Marketing

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Commercial and marketing director

Description
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
Missions / Responsibilities / Activities
It's a colorful world - make your mark by joining the BIC team today.
  • Job Summary
  • Responsible for the management of the Distributor Sales Rep in the assigned territories to achieve overall sales objectives as well as numeric distribution of key products in the sales universe.
  • Main Responsibilities / Tasks
  • Grow sales and deliver objective of assigned Distributors.
  • Deliver GP Value by ensuring a better product portfolio mix sales
  • Initiate promotion that delivers a better GP Value
  • Manage the distributor sales reps to develop sales areas
  • Sales accompaniment and weekly meetings with the DSRs for individual performance review.
  • Design route/journey plan per Distributor Sales Rep for sales area coverage optimization.
  • Generate sales and ensure compliance with the route plan by Distributors Sales Rep
  • Regularly review with the Wholesalers their performance in line with agreed target.
  • Conduct a fully detailed wholesalers mapping to optimize their channel contribution.
  • Develop New Sales opportunities within designated Areas.
  • Proper liaison between wholesalers with the distributor under the leadership of the regional sales manager.
  • Manage and monitor wholesales and shops promotion.
  • Manage the relevant documentation for delivery to customers and follow up subsequent payment.
  • Submit a monthly competitor price matrix vs BIC Products
  • Monitor all relevant marketing activities in the area – sales activation, new product launch, visibility campaign, trial, sales promotion, competitors price reduction and any other.
  • Key Performance Indicators / Key Figures
  • Grow sales of all categories
  • Achieve sales targets per category and product
  • Achieve Coverage and numeric distribution in the assigned sales Universe
  • Wholesaler mapping in the assigned territory
  • Draw journey plan per DSR to ensure optimization
Job Requirements
R - Relevant experience in sales and Key Distribution management
R - Perfect knowledge of Microsoft operating system especially Power-Point & Excel
Complex Criteria
Professional skills:
R - Business and results oriented with proven negotiation skills
R - Able to identify new sales opportunities (new customers, new segments)
R - Understand needs of customers and provide solution lead
R - Hard working, rigorous, well organized and able to work autonomously
R - Ability to complete assigned task within a short period of time
D - Analytic, accurate and quick interpretation of figures
Personal skills:
R - A self-starter, working under their own initiative... and a completer/finisher
 R - Ability to analyze and provide clear recommendations
R - Good communication skills (writing & verbal)
 R - Build strong relationships with both key external and internal customers
 R - Energy and passion for achievement of own commitments and delivering company objectives
D - Able to influence and persuade others to take a specific course of action

Previous / Professional Experience
  • Relevant experience in sales and key distributors and wholesalers’ management (FMCG Industry).
  • Neighborhood shops to shops sales with good understanding of traditional retailers’ psychology.
Additional Information
  • Experience 4yrs + Sales Experience.
  • BTS or a Degree in any business-related field
  • Proficient in the use of French
  • Good knowledge of English
  • Valid driving license
Applicant profile
» Experience Level: Medium
» Years of work experience: Between 3 years and 5 years
» Minimum Education Level: Associate's Degree
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