Génération de l'image encours...

Marketing Communication Officer – Douala

UBA Cameroon

Douala, Littoral, Cameroon

·

27 Mar. 2024

·

Non spécifié

·

Banque - Finance

·

Autres

Description
VACANCY ANNOUNCEMENT
Internal /External
Job title : Marketing Communication Officer
Department : Marketing Brand Communication
Reporting Line : Segment Manager Product Insights
Contract Type : Permanent
Location : Douala
Number of Position : 02
Missions / Responsabilités / Activités
  • Drive UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters
 Key Accountabilities
  • Support the design and implementation of a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIs
  • Follow up yearly UBA products road map and conduct testy prior any launch
  • Provide and drive benchmark and comparative analysis of market products, services and pricing
  • Perform data analysis and research in accordance with data mining approaches/tools
  • Identify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoring
  • Build and Look at user behaviors to find common patterns or trends that may be used to improve a product’s performance
  • Design and execute efficient & attractive promotions on UBA products
  • Grow the bank’s customer base across Cameroon and ensure retention
  • Ensure products ROI per products and elaborate correctives actions all along the year if necessary
  • Track advertise costs, researching consumer behavior and exploring market trends and opportunities.
  • Timely completion of reports and assigned activities
Compétences / Exigences / Qualités
Minimum Education Qualifications
  • Minimum of a Bachelor Degree
  • (MBA, MSC, MA, ML and /or professional qualification compulsory)
Work Experience
  • Minimum relevant banking experience (2-5 years)
  • Minimum non-banking but related experience (3 years)
Key Competencies
Knowledge
  • Marketing & Communication Development
  • Products/Services Developpement & Management
  • Data Mining
  • Digital Marketing
  • Insight Generation
Skills/Competencies/Aptitudes
  • Product Marketing
  • Project management agile support & skills
  • Written and verbal communications
  • Presentation skills, Dashboards and Reports
  • Organization & Timely delivery
  • Prudent Budget management
  • Product roadmap development
  • Ability to process big data/data base & statistics frameworks.
  • Attention to detail, Problem solving & critical thinking
  • Market research
Profil du candidat
» Niveau d'expérience: Expérimenté
» Années d'expérience: Entre 2 an et 3 ans
Documents de candidature
» Motivation Letter
» Resume
NOTE: LES ARNAQUEURS SONT DE PLUS EN PLUS ASTUCIEUX! N'envoyez jamais de l'argent à un inconnu au cours d'un recrutement quelle que soit la raison! Et Si vous devriez le faire, que ce soit à vos PROPRES RISQUES!
Recevez instantanément nos offres en cliquant ci-dessous: