Marketing Communication Officer – Douala
UBA Cameroon
Douala, Littoral, Cameroon
·27 Mar. 2024
·Non spécifié
·Banque - Finance
·Autres
- Drive UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters
- Support the design and implementation of a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIs
- Follow up yearly UBA products road map and conduct testy prior any launch
- Provide and drive benchmark and comparative analysis of market products, services and pricing
- Perform data analysis and research in accordance with data mining approaches/tools
- Identify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoring
- Build and Look at user behaviors to find common patterns or trends that may be used to improve a product’s performance
- Design and execute efficient & attractive promotions on UBA products
- Grow the bank’s customer base across Cameroon and ensure retention
- Ensure products ROI per products and elaborate correctives actions all along the year if necessary
- Track advertise costs, researching consumer behavior and exploring market trends and opportunities.
- Timely completion of reports and assigned activities
- Minimum of a Bachelor Degree
- (MBA, MSC, MA, ML and /or professional qualification compulsory)
- Minimum relevant banking experience (2-5 years)
- Minimum non-banking but related experience (3 years)
Knowledge
- Marketing & Communication Development
- Products/Services Developpement & Management
- Data Mining
- Digital Marketing
- Insight Generation
- Product Marketing
- Project management agile support & skills
- Written and verbal communications
- Presentation skills, Dashboards and Reports
- Organization & Timely delivery
- Prudent Budget management
- Product roadmap development
- Ability to process big data/data base & statistics frameworks.
- Attention to detail, Problem solving & critical thinking
- Market research
» Années d'expérience: Entre 2 an et 3 ans
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