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HEAD OF ROUTE TO CONSUMER – Cameroun

Union Camerounaise de Brasseries (UCB)

Lieu, Non spécifié, Cameroon

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15 Jan. 2025

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Permanant

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Advertising - Marketing

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Commercial and marketing director

Description
The UCB Company, a subsidiary of the KADJI Group, is looking for a HEAD OF ROUTE TO CONSUMER
TYPE OF CONTRACT: CDI
Missions / Responsibilities / Activities
  • Develop and implement a comprehensive route to market strategy that aligns with the company’s overall business objectives
  • Manage and optimize our company’s presence across various channels, including traditional trade, modern trade, e-commerce, and other emerging channels.
  • Collaborate with the logistics and distribution teams to ensure that our products are delivered to customers in a timely and cost-effective manner
  • Gather and analyse data on customer and consumer behaviour to inform RTC strategies and optimize our route to market
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of our RTC strategies and identify areas for improvement.
Job Requirements
  • MBA or advanced degree;
  • Certifications in sales, marketing, or logistics, Project Management such as the Certified Sales Professional (CSP) or the Certified Professional in Logistics (CPL)
  • Minimum 15 years of experience in sales and commercial operations, Sales field role and RTC at senior position in the FMCG sector and preferably in the total beverage sectors
  • Excellent analytical, problem solving, and decision-making abilities
  • Fluent in English and French (Writing & speaking)
  • Ability to interpret different sources of data and market trends to inform strategic decisions
  • Proficient in sales management software and CRM systems
  • Strong leadership and team management skills
  • SAP Knowledge will be a plus.
Applicant profile
» Experience Level: Director
» Years of work experience: More than 15 years
Application Documents
» Curriculum Vitae
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