Head Of Sales Marketing – Douala
LVN SKIN
Douala, Littoral, Cameroon
·Apply ASAP
·Unspecified
·Advertising - Marketing
·Commercial and marketing director
You will decide where and how we spend our marketing budget for most impact. You will execute an experiment-based growth process to improve acquisition, retention, and referrals and will work directly with the founder, Mina Eyango.
Responsibilities
- Develop and lead creative marketing campaigns
- Run analytics to answer key strategic growth questions (e.g., what behaviors/demographics predict customer LTV)
- Launch, test, analyze, optimize and scale paid social customer acquisition campaigns
- Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
- Maintain and improve daily / weekly / monthly KPI dashboard to monitor and analyze campaign performance
- A/B test traditional and creative ideas on how to grow our core KPIs
- Lead our referral marketing efforts to drive word of mouth growth
- Bilingual
- BA or BS degree from a four-year university (quantitative disciplines preferred)
- 2-3 years of growth marketing experience
- Experience with product marketing
- Data-driven, but equally creative and instrumental in driving growth for both our content efforts and product sales
- Excellent editing and content creation skills
» Years of work experience: Between 2 year and 3 years
Apply Now 
