MARKETING OFFICER – EDUCATION SECTOR (M/F) – Douala
BEETLE HERITAGE HOLDING SA/CA
Douala, Littoral, Cameroon
·13 May. 2025
·Unspecified
·Advertising - Marketing
·Commercial and marketing director
MARKETING OFFICER – EDUCATION SECTOR
We are seeking a dynamic and strategic Marketing Officer for our school The Bridge International School. The ideal candidate will have a strong grasp of the education ecosystem, exceptional digital marketing skills, and the ability to create impactful content and campaigns aligned with our mission and vision.
- Strategic Marketing & Enrollment Growth
- Use data-driven insights to design and optimize marketing campaigns.
- Develop and implement strategies to increase student enrollment.
- Define and communicate the school’s unique value proposition to prospective families.
- Lead targeted digital marketing initiatives (SEO, PPC, social media, email).
- Plan and execute community engagement activities (school fairs, feeder school outreach, open days).
- Understanding of the Education Ecosystem
- Demonstrate in-depth knowledge of curriculum frameworks and international education trends.
- Understand parental decision-making in private/international school environments.
- Effectively position the school in a competitive educational landscape while staying true to its values and standards.
- Content Development & Communication
- Create compelling content across platforms (brochures, newsletters, videos, blogs).
- Ensure clear, consistent messaging aligned with the school’s identity.
- Confidently present to diverse stakeholders, including students, parents, and board members.
- Career Counselling & University Advisory Integration
- Align marketing with students’ post-secondary aspirations and outcomes.
- Build relationships with universities and leverage alumni success stories for visibility.
- Integrate insights from university admissions into marketing narratives.
- Utilize CRM tools (e.g., HubSpot, OpenApply), Google Analytics, and marketing platforms.
- Set KPIs and analyze marketing ROI to improve performance.
- Present data insights visually to inform strategic decisions.
- Visionary and proactive with a forward-thinking mindset.
- Strong project management and organizational skills.
- Team-oriented, able to collaborate with academic, admissions, and leadership teams.
- Effective in balancing multiple campaigns while maintaining attention to detail.
- Lead the launch of a new boarding program with tailored marketing strategies.
- Create a mobile-optimized, bilingual website rich in SEO-driven content.
- Showcase facilities and boarding life via drone videos, virtual tours, and student/parent testimonials.
- Leverage local and international digital advertising to reach target demographics.
- Develop trust through transparent communication on pastoral care, safety, extracurriculars, and accommodation.
- Experience in international education marketing or educational consulting.
- Fluency in French and English.
- Background in launching new educational programs or boarding schools.
- Repurpose existing content (student blogs, alumni features, teacher spotlights).
- Regularly update school website and social platforms with engaging, student-centered content.
- Promote school activities, weekend programs, and community life to present a holistic image of the student experience.
- HND or Bachelor Degree in Marketing or relatives;
- More than 3 years of experience in Marketing field (in a school is an advantage);
» Years of work experience: Between 3 years and 5 years
» Minimum Education Level: Bachelor's Degree
» CV in PDF format (CV_NAME)
Apply Now 
